A Google Maps and SEO Expert helps businesses become more visible in local search results, especially on Google Maps and Google Search. Their main goal is to make sure a business appears when someone searches for services or products in a specific area — like “best dentist near me” or “car repair in Cyprus”.
✅ What Google Maps and SEO Experts Do:
- Optimize Google Business Profile (GBP)
- Set up or claim the business listing on Google Maps.
- Fill in accurate business details (name, address, phone number, hours, website).
- Add categories, photos, services, products, and business descriptions.
- Keep the profile updated and engaging.
- Improve Local SEO
- Use local keywords (e.g., “plumber in Miami”) to help the business rank in local search.
- Optimize website content and structure for local visibility.
- Use local landing pages with accurate location details.
- Manage Listings & Citations
- Ensure the business is listed consistently across platforms like:
- Yelp
- Bing Places
- Apple Maps
- TripAdvisor
- Maintain consistent NAP (Name, Address, Phone number) across all sites.
- Monitor & Manage Reviews
- Encourage customers to leave positive Google reviews.
- Respond to reviews (both positive and negative) to build trust.
- Report spam or fake reviews if needed.
- Track Performance & Make Adjustments
- Use tools like:
- Google Maps Insights
- Google Analytics
- Google Search Console
- Monitor keyword rankings, profile views, calls, website clicks, and direction requests.
- Adjust strategy based on what’s working.