Client Overview:
CoolBreeze Air & Heat is a growing HVAC contractor based in Miami, Florida, servicing residential and light commercial clients across Miami-Dade County. The company offers AC repair, system replacements, duct cleaning, dehumidifier installation, and post-storm HVAC servicing — a highly relevant service in a region prone to hurricanes and extreme humidity.
Despite strong offline growth and a responsive customer service team, they had virtually no visibility online, especially on Google Maps and in local search. Their competitors — including both national franchises and smaller local companies — dominated the 3-Pack, taking most of the phone calls and form submissions from search traffic.
The Challenge
When CoolBreeze came to us, they had:
- A Google Business Profile stuck around position 15 for high-value terms like:
- “AC repair Miami”
- “HVAC installation near me”
- “post-hurricane AC service”
- A slow, outdated website with generic content, no city pages, no schema markup, and no mobile optimization.
- Only 16 Google reviews, no review request system in place.
- No Spanish-language support on site or in their search presence.
- No tracking — no data on where leads were coming from, or how customers found them.
The result? A great company, but invisible to 90% of potential customers searching on mobile or Google Maps.
Our Goal
Establish authority in the local HVAC niche in both English and Spanish searches, improve visibility across service areas, and drive high-quality traffic through organic local SEO — especially ahead of hurricane season.
Our Strategy: Local Content + Geo Expansion + Multilingual Trust Signals
1. Google Business Profile Optimization
- Optimized their GBP with new, bilingual business descriptions targeting local keywords like “AC repair Miami,” “HVAC for hurricane prep,” and “servicio de aire acondicionado en Miami.”
- Added service categories and emergency repair hours.
- Uploaded over 80 geo-tagged photos, including pre-storm service images, technicians, trucks in the field, and service team headshots.
- Created a custom FAQ section in Spanish and English using real client questions.
- Posted weekly service updates and weather-related tips on the GBP (e.g., “How to protect your AC system during hurricane season”).
2. Website Rebuild + Service Area Expansion
- Rebuilt the website on a lightweight framework, optimized for mobile speed and fast booking.
- Developed 15+ geo-targeted landing pages:
- “AC Repair in Coral Gables”
- “HVAC Service in Little Havana”
- “Duct Cleaning Kendall FL”
- Embedded Google Maps and reviews onto every page.
- Built a dedicated hurricane-season HVAC prep guide with internal linking to services.
- Created parallel Spanish-language service pages with localized keyword optimization.
3. Review Strategy & Visual Trust Building
- Set up automated SMS + email follow-ups requesting Google reviews.
- Provided a branded “Leave Us a Review” card for technicians to hand out after service calls.
- Encouraged reviews to include service area names and issues (e.g., “Fast AC repair in Brickell”).
- Installed a Google Reviews widget on homepage and service pages.
4. Behavioral Signals + Lead Tracking
- Ran a CTR campaign targeting “HVAC installation Miami,” “best AC repair near me,” and “servicio de aire acondicionado en Miami.”
- Added Google Analytics 4 with event tracking on phone clicks, quote requests, and map directions.
- Installed heatmap tracking to optimize CTA placement and improve form completion rates using tools like Hotjar.
Results (After 60 Days)
- Ranked in Google Maps 3-Pack for 9 out of 12 targeted Miami-area keywords
- Organic traffic increased by 400% (most from mobile and Spanish-speaking users)
- Phone calls from GBP tripled; website form submissions increased by 260%
- Reviews grew from 16 to 104 five-star reviews, building immediate social proof
- Hurricane prep service page alone generated 39 leads in the first 30 days of launch
- Lowered cost-per-lead from $95 (Google Ads) to $14 (organic) — a 6.7x improvement
Why It Worked
In a climate like Miami’s, HVAC isn’t just seasonal — it’s urgent and tied to weather patterns. By positioning CoolBreeze as the local authority for both everyday and storm-related HVAC issues — in both English and Spanish — we captured high-intent search traffic and built a conversion-ready experience that outpaced bigger competitors.
Client Feedback:
“Before this, we were always trying to find customers. Now they’re finding us — and fast. We’re the first call people make when the heat or storms hit.”
