Brisbane Car Detailing Shop Doubles Bookings with Local SEO & Visual-Driven Optimization
Client Overview:
Shine & Shield is a boutique car detailing studio based in Brisbane, Queensland, specializing in high-end detailing, ceramic coatings, and paint protection film (PPF). Their clients include luxury car owners, dealerships, and car enthusiasts seeking premium service. While their work was exceptional, their online visibility didn’t reflect it. They relied mainly on Instagram and word-of-mouth, with very few organic leads coming from Google Maps or local search.
The Challenge:
Despite having a physical studio in a high-traffic area, Shine & Shield was barely visible in Google’s local results. They were ranking outside the top 10 for valuable keywords like:
“Ceramic coating Brisbane”
“Car detailing near me”
“Paint protection film Brisbane”
Their website had no dedicated service or location pages, their Google Business Profile (GBP) was incomplete, and their online reviews were minimal. Their visual content was strong (high-res images and videos), but it wasn’t being used in a way that helped them rank or convert.
Our Solution:
We built a custom local SEO and conversion strategy, focused on elevating visual authority, improving location relevance, and triggering behavioral signals that influence Google’s local algorithm.
1. Google Business Profile Optimization
Rewrote business description using rich, local and service-based keywords like “ceramic coating specialists in Brisbane,” “Brisbane’s premium car detailers,” etc.
Added every relevant service individually, optimizing each with keyword modifiers.
Uploaded over 80 high-quality, geo-tagged images with before/after shots of detailing work, PPF installations, and customer handovers.
Added video snippets of the detailing process directly into GBP, driving longer engagement.
2. Website Redesign for Local Relevance
Rebuilt the site with fast mobile-first design and conversion-focused service pages for:
Ceramic Coating Brisbane
Car Detailing Brisbane
PPF Installation
Created dedicated suburb pages (e.g., “Car Detailing in New Farm,” “Ceramic Coating in South Brisbane”) with embedded Google Maps and structured data.
Added sticky “Book Now” and “Get a Quote” buttons across all pages.
3. Content & Blog Strategy
Published educational blog posts such as:
“Ceramic Coating vs. Wax: What’s Best for Brisbane’s Climate?”
“How Often Should You Detail Your Car in Queensland?”
Added internal linking from blogs to service pages to support topical authority.
4. Review Growth & Visual Trust Building
Set up a post-service SMS and email review sequence using a tool integrated with their CRM.
Encouraged clients to mention the service type and suburb in their review to boost keyword relevance.
Created a review wall widget on the homepage pulling in real-time Google reviews.
5. Engagement Signal Enhancement
Ran a localized CTR campaign targeting “ceramic coating Brisbane” and “car detailing near me.”
Used Facebook retargeting for users who visited their website but didn’t convert, sending them to their GBP to drive interaction.
The Results:
Moved into the top 3 of the Google Maps pack for “car detailing Brisbane,” “ceramic coating Brisbane,” and “PPF Brisbane” within 5 weeks.
Doubled their average weekly bookings, especially in high-ticket services like multi-stage ceramic coating packages.
Calls from Google Maps increased by 140%.
Website conversions improved 85% due to new design and faster mobile performance.
Grew from 19 to 94 Google reviews within 3 months, with most containing suburb and service references — boosting relevance even further.
Why It Worked:
Visual industries like car detailing demand both technical SEO and emotional trust. By optimizing how Shine & Shield looked and how they appeared in search, we activated both Google’s ranking algorithm and customer psychology. Local SEO + strong visuals = maximum impact.
Client Feedback:
“Every day now, someone says ‘I found you on Google.’ We’ve gone from surviving to thriving — and we’re now booked two weeks out for premium details. Unreal.”