Houston HVAC Contract

Client Overview:
TexAir Comfort Systems is a licensed HVAC company serving greater Houston, including Pasadena, Katy, and Sugar Land. The business offers AC installation, emergency HVAC repair, heating services, and indoor air quality solutions. With over 10 years in business, TexAir had built a loyal client base, especially within Houston’s Hispanic community — but they were not ranking for any of their most critical keywords in either English or Spanish.

Their business was nearly invisible online despite offering competitive pricing and 24/7 service. They came to us just before the summer rush, looking to turn things around quickly.

The Challenge

TexAir’s main issues:

  • Google Business Profile was inactive, unclaimed in Spanish search results, and missing essential service categories.

  • Website content was in English only, with zero optimization for local keywords or bilingual users.

  • They were ranking between positions 12–18 for core search terms:

    • “AC repair Houston”

    • “air conditioning installation Houston”

    • “reparación de aire acondicionado Houston”

  • Reviews were limited (just 22), and many were outdated.

  • Website had no mobile call buttons, no service area pages, and a contact form with a 40% abandonment rate.

The owner was also spending $2,000/month on Google Ads with no conversion tracking — most leads were unqualified.

Our Strategy: Local + Language-Focused SEO for Dual-Audience Growth

1. Bilingual Google Business Profile Optimization

  • Reclaimed and updated the GBP with keyword-rich content in both English and Spanish, including:

    • “AC repair near me in Houston”

    • “Servicio de aire acondicionado en Houston 24 horas”

  • Added detailed services like ductwork, thermostat replacement, furnace repair, and seasonal tune-ups.

  • Uploaded 65+ geo-tagged images, including branded vans, technicians on-site, and service area landmarks.

  • Created weekly bilingual Google Posts for summer promotions, maintenance checklists, and urgent AC tips.

2. Website Overhaul with English + Spanish Pages

  • Rebuilt the site in WordPress with separate English and Spanish landing pages for:

    • AC Repair

    • HVAC Installation

    • Emergency HVAC

    • Air Quality Services

  • Integrated LocalBusiness schema in both languages.

  • Added mobile-first design with click-to-call buttons and a sticky “Book Now” bar.

  • Created suburb-targeted pages: “HVAC services in Katy,” “AC repair Pasadena TX,” etc.

3. Review Acquisition & Trust Signals

  • Set up an automated review request sequence (post-service email + SMS with review links).

  • Translated instructions into Spanish to make feedback easier for bilingual clients.

  • Created a review wall widget displaying real-time Google feedback across both language pages.

  • Collected over 100+ reviews within 60 days, most with keywords like “AC not working,” “emergency HVAC,” and “rápido y profesional.”

4. CTR Boost & Seasonal Timing

  • Ran a CTR campaign targeting peak-season keywords like “AC installation Houston,” “best HVAC near me,” and “servicio de HVAC en español.”

  • Used retargeting ads to bring mobile users back to the site with time-sensitive offers.

  • Implemented Google Analytics 4 and call tracking for all campaigns.

The Results (in 60 days):

  • Ranked in top 3 of Google Maps for both English and Spanish queries across Houston

  • Website leads increased by 280%, with mobile making up 71% of all conversions

  • Phone calls from GBP listings more than tripled

  • Review count jumped from 22 to 131 reviews, helping solidify trust in both English- and Spanish-speaking markets

  • Cost-per-lead dropped from $89 (Google Ads) to $11 (organic traffic)

  • Successfully paused paid ads after Month 3 — with organic and Maps traffic filling the pipeline

Why It Worked

Houston is competitive — and bilingual. By aligning the website, GBP, and content strategy with the local market’s language needs and service expectations, we positioned TexAir as the go-to HVAC provider in both English and Spanish search ecosystems. Google rewarded them for relevance, proximity, and engagement — and the customers followed.

Client Feedback:
“I used to get one or two calls a day. Now it’s steady from sunrise to late night. The best part is we’re ranking in Spanish and English — and those clients trust us more because they see we’re speaking their language.”

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