Las Vegas HVAC Company Triples Monthly Calls by Targeting Local Search Behavior
Client Overview:
SilverState Cooling & Heating is a locally owned HVAC contractor serving Las Vegas and surrounding areas, including Henderson, Summerlin, and North Vegas. The company offers 24/7 emergency repairs, AC installation, duct cleaning, and seasonal tune-ups. Despite years in business and solid word-of-mouth referrals, they weren’t winning the battle for visibility — especially in the peak summer months when customers are desperate for quick, reliable service.
The Challenge:
When SilverState reached out, they were struggling with several SEO bottlenecks:
Their Google Business Profile (GBP) was stuck at position #9–#12 for high-volume searches like:
“AC repair Las Vegas”
“air conditioning service near me”
“emergency HVAC Henderson”
Their website was poorly structured — slow to load, missing key service pages, and not optimized for mobile.
Only 25 Google reviews, many outdated.
A lack of trust signals: no client testimonials on site, no visible accreditations, and minimal blog content.
Heavy reliance on paid ads with no tracking setup — they were blind to what was working.
Our Goal
Drive qualified local traffic, dominate the Google Maps pack, and increase calls and form submissions without depending on paid ads.
Our 4-Part Strategy for HVAC Local Domination
1. Google Business Profile Optimization
Completely rebuilt their GBP with keyword-rich descriptions, custom service categories, and business attributes like “emergency HVAC available” and “veteran-owned.”
Uploaded over 90 geo-tagged photos, showcasing vans, technicians, and installs in Las Vegas neighborhoods.
Added service-specific Q&A (e.g., “Do you offer same-day AC repair in Summerlin?”).
Began weekly Google Posts tied to peak season keywords like “AC won’t cool Vegas heat?” and “How to prep for 115°F days.”
2. Website Revamp & Content Localization
Redesigned the site with fast-loading mobile performance and clear navigation.
Created individual pages for services + specific service areas:
“Emergency AC Repair in Las Vegas”
“HVAC Services in Henderson”
“Ductless Mini-Split Installation Summerlin”
Embedded Google Maps and local reviews onto all service pages.
Added trust-building elements: licensing info, before/after job photos, and a “Meet the Techs” section.
3. Review Campaign + On-Site Social Proof
Set up an automated SMS + email request system post-service to ask for Google reviews.
Offered a monthly “Free Tune-Up” giveaway to encourage honest reviews.
Embedded live review widgets on the homepage and service pages.
Coached the client to ask reviewers to mention their location and service type (e.g., “AC repair in North Vegas”).
4. CTR & Behavioral Signal Push
Ran a 3-week CTR enhancement campaign focused on “AC repair Las Vegas” and “HVAC emergency near me.”
Used heatmap tracking to refine CTA button placements and form flows.
Installed GA4 and conversion tracking to identify high-performing search paths.
Results (After 60 Days):
Jumped to #1 in the Google Maps 3-Pack for “AC repair Las Vegas” and “emergency HVAC Henderson”
Phone calls from GBP increased by 213%
Google reviews increased from 25 to 88 (4.9 average rating)
Form submissions rose by 3.3X, especially from mobile
Bounce rate decreased by 28%, and time-on-site increased by 34%
Client paused Google Ads by Month 3 due to consistent organic lead flow
Why It Worked
We positioned SilverState as the most trustworthy and visible local option by aligning their digital presence with Google’s most critical local ranking signals — relevance, proximity, and prominence. By combining review strategy, content targeting, behavioral triggers, and technical cleanup, we outpaced larger national chains and leveled the playing field.
Client Feedback:
“We went from paying for every lead to being fully booked just from Google Maps. We never thought SEO would work this fast in a city like Vegas — but it did.”