Leeds Based Electrician Boosts Calls by 250% With Full Local SEO Overhaul
Client Overview:
Northern Current Electrical is a Leeds-based, NICEIC-approved electrical contractor specializing in domestic and small-scale commercial installations. The company prides itself on offering reliable same-day service across West Yorkshire, including fuse box upgrades, fault finding, garden lighting, and landlord electrical safety certificates (EICRs). Despite strong word-of-mouth referrals and over 15 years of experience, their online visibility was underperforming, especially on Google Maps.
The Challenge:
Northern Current had a basic website and a Google Business Profile (GBP) that hadn’t been updated in over a year. They had around 30 Google reviews, but ranked below the fold (positions 9–13) for nearly all high-converting local terms like:
“Emergency electrician Leeds”
“EICR certificate Leeds”
“Electrician near me”
They were also losing business to less-experienced competitors who had more polished online presences. Their website had only 3 service pages, no blog, and lacked any structured content tailored for local SEO. Additionally, they weren’t tracking calls or leads, so they couldn’t evaluate what was actually working.
Our Solution:
We designed and executed a comprehensive local SEO strategy, broken into three phases:
Phase 1: Google Business Profile Optimization
Rewrote the GBP description using high-intent keywords tied to Leeds and nearby suburbs.
Added services with keyword modifiers (“fuse box replacement Leeds,” “emergency electrician in Roundhay”).
Uploaded geo-tagged images from real jobs and used EXIF data to enhance local signals.
Added service areas to cover relevant surrounding neighborhoods.
Phase 2: On-Site SEO Overhaul
Rebuilt their website structure to include 10 SEO-optimized service pages and 5 area landing pages (e.g., “Electricians in Headingley,” “EICR for Landlords in Leeds”).
Embedded their Google Map listing with schema markup.
Integrated FAQs, local testimonials, and before/after project galleries to increase dwell time and relevance.
Installed call tracking and set up goal conversions in Google Analytics.
Phase 3: Authority & Engagement Boost
Submitted their business to over 80 local and trade-specific citation directories with perfectly consistent NAP data.
Launched a Google Review Strategy, including post-job email and WhatsApp follow-ups with direct review links.
Ran a geo-targeted CTR (click-through rate) campaign to simulate interest and engagement on priority keywords.
Published bi-weekly Google Posts with recent jobs, safety tips, and limited-time offers.
The Results:
Within 8 weeks, Northern Current rose from an average position of 10.4 to #2 in the local map pack for “electrician Leeds,” “emergency electrician Leeds,” and “EICR certificate Leeds.” Their call volume increased by 250%, with 78 tracked leads directly attributed to their Google Business Profile in just two months.
Organic sessions on their website grew by 91%, and their bounce rate dropped by 18% due to the newly optimized, helpful content. Most importantly, they were able to pause their expensive Google Ads campaigns and continue booking solid weekly jobs through organic traffic alone.
Why It Worked:
We aligned every part of their digital presence with how Google ranks local businesses: relevance, proximity, authority, and engagement. By optimizing the GBP, building structured, keyword-rich content, and sending clear behavioral signals to Google, we dramatically improved their local search visibility.
Client Feedback:
“Our phone wouldn’t stop ringing! We’re booked a week in advance now, and this is during what used to be our slow season. Whatever magic you did, it’s working.”