Melbourne Electricians – 3X Lead Growth Through Local SEO and Map Rankings

Client Overview:
VoltPro Electrical is a mid-sized team of certified electricians operating across Melbourne’s southeastern suburbs. They offer both residential and light commercial electrical services, including lighting design, rewiring, safety inspections, and EV charger installations. Prior to working with us, their website was outdated, and they had no visibility in the Google Maps pack for any high-intent keywords.

The Challenge:
VoltPro had two key issues: poor Google Business Profile optimization and zero local landing pages on their website. They were stuck at position #9–#12 on Maps for “Melbourne electrician,” “EV charger installation Melbourne,” and “licensed electrician near me.” This resulted in minimal calls from searchers who were ready to book. They also had multiple unclaimed listings and inconsistent NAP (Name, Address, Phone Number) data across online directories.

Our Solution:
We started by performing a full audit of their GBP, citations, and website structure. Then we rolled out a step-by-step optimization strategy:

  • GBP Cleanup & Optimization: Removed duplicate listings, updated categories, added a keyword-rich business description, and uploaded high-quality photos showcasing recent projects and team members in action.

  • Local Content Buildout: Created suburb-specific service pages targeting key areas like “Electrician in St Kilda” and “EV charger installation in Brighton” using schema markup, embedded maps, and structured FAQs.

  • Google Posts & Service Updates: Added weekly Google Posts with promotions, safety tips, and new service announcements, which Google uses as freshness signals.

  • Citations & Link Building: Built over 70 local and industry-specific citations with consistent NAP data and embedded driving directions back to their office.

  • Review Growth System: Implemented a post-service review campaign using branded SMS templates and email sequences to increase review volume.

  • CTR & Behavioral Signals: We ran a local CTR enhancement campaign for six key search terms to push behavioral engagement and click-through to their site.

The Results:
In just 60 days, VoltPro ranked in the top 3 on Google Maps for all their target suburbs and rose to page 1 for organic terms like “Melbourne electrician” and “EV charging installer Melbourne.” Website sessions increased by 72%, and call tracking data confirmed a 3X increase in qualified leads.

Why It Worked:
We combined aggressive local content targeting with Google’s most trusted signals — user behavior, content relevance, and profile authority. This holistic approach turned them into a top option for urgent and high-ticket electrical jobs.

Client Feedback:
“We were spending thousands on ads before this. Now, we get better results without paying per click. It’s hands-down the best ROI we’ve ever seen.”

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